Renowned Nigerian DJ, DJ Neptune, has voiced concerns about the financial habits of some Nigerian artistes, particularly those who neglect future planning during their peak years in the industry. Speaking as a guest on the Zero Conditions Podcast, Neptune highlighted the importance of financial responsibility and warned against the risks of excessive spending without foresight.
Neptune observed that many artistes view their fame as a permanent fixture, leading to a lack of saving and investing during their successful periods. He recounted a recent conversation where an individual criticized artistes for spending their advance payments on luxury cars, questioning whether they were jeopardizing their future with such purchases.
The DJ, known for his collaborations with artists like Burna Boy and Rema, described this behavior as a “deep” reality check for many in the industry. He stressed that fame is often short-lived, and without careful financial planning, artistes could face significant difficulties when their popularity declines.
Neptune advised his colleagues to invest wisely while they are at the height of their careers, suggesting that they consider property investments or other side incomes to secure their financial future. He acknowledged that only a select few artistes have the longevity to sustain their careers beyond a decade. He cautioned that failing to adapt and plan for the future could result in missed opportunities and challenges as their appeal evolves.
In summary, DJ Neptune underscored the need for Nigerian artistes to practice financial prudence and plan ahead to avoid potential hardships once their peak years have passed.
Written by: Blossom kugbere,